Head of Brand & UX

About the role

We're looking for a senior, hands-on brand and UX leader to shape how the company shows up — visually, verbally, and experientially — across product and marketing. This is an individual contributor role for someone who wants to lead through craft and judgment rather than headcount: setting the brand vision and design direction, then rolling up their sleeves to execute at a high bar.

What you'll do

• Own end-to-end brand identity — voice, visual language, and positioning — across the app, website, and marketing channels
• Lead UX strategy and design for key consumer journeys, from onboarding to chronic care engagement, balancing clinical trust with everyday usability
• Partner closely with product, marketing, and clinical teams to translate business and health outcomes into intuitive, well-designed experiences
• Establish and evolve design systems, brand guidelines, and UX standards as the company scales
• Bring an external point of view on category trends in consumer health, wellness, and behavior-change design

What you need

• Design systems
• Product marketing