Digital & E-Commerce Manager
KolkataFull-timeMid levelPosted 2 months ago
Mid-level hospitality role at AccorHotel in Kolkata.
About the role
Increase of qualified website traffic to portal. Search Engine Marketing – manage SEM campaigns, ensure campaigns are to best practice and meeting key ROI objectives. Affiliation and Partnerships – actively source local, country and/or regional partners to drive qualified traffic and generate incremental room nights for the region.
What you'll do
- Manage with key project team the implementation of tactical campaigns eg: Super Sale
- Manage relationship and key co-operative projects with tourism organisations / partners
- Ensure consistency of message and offers that are revenue generating and meeting objectives
- Using in-depth analysis of email marketing results to increase ROI
- Provide E Commerce support to Indirect Account Managers of key OLTA’s when looking at merchandising
What you need
- Email marketing
- Communication