Assistant Manager - Ecommerce Analytics & Retention - Galeries Lafayette
MumbaiFull-timeMid levelPosted 2 weeks ago
Mid-level analyst role at Aditya Birla Group in Mumbai. Needs a degree.
About the role
Assistant Manager - Ecommerce Analytics & Retention - Galeries Lafayette at Aditya Birla Group. Develop and execute CRM and retention strategies across Email, SMS, WhatsApp, Push Notifications, and other customer touchpoints.
What you'll do
- Develop and execute CRM and retention strategies across Email, SMS, WhatsApp, Push Notifications, and other customer touchpoints
- Manage customer lifecycle journeys, including onboarding, cart abandonment, repeat purchase, reactivation, and loyalty campaigns
- Create customer segments and personalized campaigns to improve engagement and conversion
- Analyze customer behavior, campaign performance, and retention metrics to generate actionable business insights
- Build and maintain dashboards to track key KPIs such as CRM revenue, retention rate, repeat purchase rate, CLV, and campaign ROI
What you need
- Analytics
- Dashboarding
- CRM