Sr Lifecycle Marketing Manager

About the role

Every feature we create, every update we ship, is designed to make post-processing easier, faster, and smarter for photographers around the world. From culling to editing to retouching. If you care deeply about building meaningful products, working with curious and driven teammates, and being part of a team that genuinely loves what they do, we’d love to meet you.

What you'll do

• In a PLG business with no sales team, lifecycle marketing is our conversion and retention engine
• Your mission is to systematically reduce drop-offs at every stage of the funnel
• Own the Full Funnel: Take ownership of the entire user journey across four products (Culling, Editing, Retouching, and upcoming launches)
• Systematically identify and reduce drop-offs from lead capture through trial activation, conversion, and long-term retention
• Build Channel-Specific Journeys: Develop personalized lifecycle communications based on acquisition source

What you need

• Marketing automation
• Analytics
• CRM
• HTML
• CSS
• Influencer marketing

Good to have

• Cross-selling