Associate, Content - Marketing CRM (Campaign Execution)
HyderabadFull-timeJunior levelPosted over a month ago
Junior marketing role at Amgen in Hyderabad.
About the role
Support audience segmentation and activation using Salesforce CDP (Data Cloud) to enable personalized, data-driven campaigns Collaborate with cross-functional teams including marketing, data, creative, and sales to align on campaign requirements and execution details Assist in developing personalized and dynamic content using AMPscript and SFMC capabilities
What you'll do
- Support audience segmentation and activation using Salesforce CDP (Data Cloud) to enable personalized, data-driven campaigns
- Collaborate with cross-functional teams including marketing, data, creative, and sales to align on campaign requirements and execution details
- Assist in developing personalized and dynamic content using AMPscript and SFMC capabilities
- Assist in configuring journey orchestration, including entry criteria, decision splits, and exit logic
What you need
- Content marketing
- CRM
- Salesforce