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Strategy Lead, India

MumbaiFull-time15–27 yrsPosted 2 days ago

Leadership consulting role at Apple in Mumbai. Needs 15+ years.

About the role

Marketing Communications (Marcom) is the creatively led global team that oversees Apple’s consumer-facing marketing. We ensure the flawless development and execution of world-class communications across all media and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products.

What you'll do

  • Combine internal data, third-party sources, and primary and secondary research into a clear, actionable picture of market opportunities
  • Spot and raise opportunities all year round, not only during the formal annual planning cycle
  • Lead the annual and quarterly India marketing plans with Marcom, Product Marketing and PR. Pull together market analysis, competitive insight and strategic priorities
  • Design holistic, multi-touchpoint campaign strategies that go beyond traditional advertising, bringing together digital, social, physical and online retail
  • Guide the channel strategist using a deep understanding of key partners’ business priorities, platform ecosystems and customer behavior

What you need

  • Research
  • Product marketing
  • Market research
  • Motion design
  • Retail sales

Good to have

  • Go-to-market

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