Strategy Lead, India
MumbaiFull-time15–27 yrsPosted 2 days ago
Leadership consulting role at Apple in Mumbai. Needs 15+ years.
About the role
Marketing Communications (Marcom) is the creatively led global team that oversees Apple’s consumer-facing marketing. We ensure the flawless development and execution of world-class communications across all media and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products.
What you'll do
- Combine internal data, third-party sources, and primary and secondary research into a clear, actionable picture of market opportunities
- Spot and raise opportunities all year round, not only during the formal annual planning cycle
- Lead the annual and quarterly India marketing plans with Marcom, Product Marketing and PR. Pull together market analysis, competitive insight and strategic priorities
- Design holistic, multi-touchpoint campaign strategies that go beyond traditional advertising, bringing together digital, social, physical and online retail
- Guide the channel strategist using a deep understanding of key partners’ business priorities, platform ecosystems and customer behavior
What you need
- Research
- Product marketing
- Market research
- Motion design
- Retail sales
Good to have
- Go-to-market