Marketing Executive – Digital & Brand

About the role

The ideal candidate will be responsible for handling marketing and communication activities, as well as content development, for online and offline brand building and brand communication.

What you'll do

• Develop and implement strategic marketing plans and campaigns that drive brand awareness, customer engagement, and lead generation within the healthcare sector
• Create compelling content for various channels including website, social media, blogs, and marketing collaterals like patient information brochures, corporate brochures
• Liaise with digital marketing agencies to prepare monthly content/calendar for digital marketing campaigns, SEO/SEM, email marketing, and social media advertising
• Coordinate with consultants, internal teams, external agencies, and stakeholders to ensure effective execution of marketing initiatives
• Monitor and analyze marketing performance metrics and optimize strategies accordingly

What you need

• Digital marketing
• SEO
• Email marketing
• Social media
• Branding

Good to have

• Canva
• LLMs