Sr. Martech Enterprise System Engineer
PuneFull-time8–14 yrsPosted 1 week ago
Leadership software engineering role at Avalara in Pune. Needs 8+ years.
About the role
This IC4 MarTech Engineer role is for a strong technical leader who can transition marketing capabilities from a digital marketing paradigm to an agentic marketing approach by integrating, automating, and configuring new agentic models and solutions across our enterprise capabilities, building reliable integrations, automating marketing workflows, and ensuring lead data flows accurately from capture to CRM handoff.
What you'll do
- Be Build and maintain integrations between Marketo, Salesforce CRM, Workfront, and adjacent MarTech systems, delivering reliable, well-documented solutions
- Engineer and optimize the lead lifecycle from capture and enrichment through scoring, routing, and CRM handoff
- Develop and maintain automation for campaign operations, asset management workflows in Workfront, and lead management processes in Marketo
- Translate business requirements into technical solutions by working closely with Marketing Operations, Demand Generation
- Troubleshoot and resolve platform issues across Workfront, Marketo, and the leads pipeline, performing root cause analysis and implementing fixes that prevent recurrence
What you need
- SQL
- Node.js
- Python
- JavaScript
- AWS
- Salesforce
Good to have
- Marketing automation
- CRM
- Machine learning
- Root cause analysis
- LLMs
- ETL