Unit Manager - Digital Platforms and Consumer AI
PuneFull-time2–4 yrsPosted 3 days ago
Mid-level finance role at Bajaj Finance in Pune. Needs 2–4 years.
About the role
Drive customer acquisition and growth for digital lending products by executing data-driven performance marketing campaigns powered by Consumer AI, first-party data, and intelligent targeting. Own end-to-end campaign execution — from setup, testing, optimization, and funnel tracking to measurable business outcomes across App and Web.
What you'll do
- Campaign Management (Primary Focus)
- Plan, launch, and manage campaigns across Search, Social, Push Campaign
- Work closely with content team to manage ad copies, creatives, and landing page requirements
- Scale high-performing campaigns and optimise basis performance
- Work closely with media/agency partners for campaign execution
What you need
- Reporting
- Excel
- Performance marketing
- Data analysis
- CRM