Marketing & Media Officer - BSM Cruise Services
MumbaiFull-time7–10 yrsPosted over a month ago
Senior marketing role at Bernhard Schulte Shipmanagement in Mumbai. Needs 7–10 years and a BBA or MBA.
About the role
As a Marketing & Media Officer at BSM Cruise Services, you will be responsible for developing and executing integrated marketing and communication strategies that support business growth, brand visibility, recruitment initiatives, and training programme objectives across the organization.
What you'll do
- Develop and implement the annual marketing strategy, budget, and integrated marketing calendar aligned with business objectives and organizational priorities
- Strengthen brand positioning and ensure consistent messaging, visual identity, and adherence to brand standards across all marketing channels and materials
- Support business development initiatives through lead generation campaigns, market intelligence, industry outreach, partnerships, sales enablement materials
- Lead recruitment marketing and employer branding initiatives to attract candidates through targeted campaigns, recruitment events, institutional engagement
- Design and execute marketing programmes for training courses, skills development initiatives
What you need
- Digital marketing
- SEO
- Analytics
- Branding
- Performance marketing
- Copywriting
Good to have
- Email marketing
- Public relations
- Employer branding