Digital Marketing Manager, Senior
HyderabadFull-time3–5 yrsPosted 1 week ago
Mid-level marketing role at Blackbaud in Hyderabad. Needs 3–5 years and a BBA.
About the role
This role will maximize the impact of paid media to drive ARR through full funnel paid media campaigns.
What you'll do
- Inform the digital marketing strategy for the vertical and regional markets we serve across paid media, search, and digital ABM channels
- Assist in creating a long-term program plan designed to accomplish specific business goals such as driving awareness, leads, pipeline, and bookings
- Assist with paid media campaigns spanning multiple channels and tactics, including strategy, setting requirements, execution, and reporting
- Inform data sources, audience targeting, channels, offers and content to drive customer acquisition across digital channels
- Provide tactical feedback to different campaign stakeholders regarding areas of optimization, including conversion rate optimization of landing pages
What you need
- Digital marketing
- Performance marketing
- Analytics
- SEO
- CRO