Growth Marketing Manager - Brand Creative
BengaluruFull-time6–8 yrsPosted 4 months ago
Senior marketing role at Bright Money in Bengaluru. Needs 6–8 years and a BMM or BBA.
About the role
We're looking for a Growth Marketing Manager to own the creative and brand engine that powers our growth. You'll conceive and launch themed, multi-channel campaigns; build and run our influencer and creator program; and generate the copy, hooks, and video concepts that feed our paid machine and win on Meta, TikTok, and YouTube.
What you'll do
- Conceive and launch themed campaigns across channels — paid social, influencer, lifecycle
- Build and scale the influencer / creator program — source, negotiate, brief
- Generate the creative — copy lines, hooks, video ideas, and storyboards — and brief them cleanly into production. You obsess over hook rate, hold, and conversion
- Partner tightly with performance / paid acquisition to feed a constant pipeline of testable creative. You read creative analytics, kill losers fast
- Own brand voice and messaging across the funnel — consistent and on-point, while still shipping volume
What you need
- Analytics