Associate Director - Marketing Design

About the role

We are hiring a Head of Marketing Design at a leadership level to be a Creative Director for the Cashfree brand and suite of products. This role involves creative direction, stakeholder management, and people management. A good design portfolio that includes industry-best work in brand creation and marketing, with good examples of visual design and art, motion graphics, and loveable copy.

What you'll do

• Drive initiatives to push the bar on what our brand can achieve with good design
• Lead initiatives on social media, online campaigns, performance marketing, and offline events like Fintech festivals, conferences, and meet-ups
• Liaise closely with the Marketing team to co-own campaign performance—define and track key metrics such as brand recall, CTR, engagement, and creative effectiveness
• Lead post-campaign retrospectives alongside marketing stakeholders to analyze outcomes, gather insights, and refine creative direction for future initiatives
• Support the HR and PR teams for reports, documents, paraphernalia, etc. for effective internal and external communication and branding

What you need

• Performance marketing
• Branding
• Social media
• Chemistry
• Visual design
• Motion design