Brand Marketing Manager (B2B)
BengaluruFull-time4–8 yrsPosted 3 days ago
Senior marketing role at CloudThat in Bengaluru. Needs 4+ years and an MBA.
About the role
The Marketing Manager – B2B will be responsible for driving demand, lead generation, and enrolments for CloudThat's B2B training business. The role will own the end-to-end marketing strategy and execution across digital channels, CRM, content, events, webinars, and partner initiatives to achieve revenue and enrolment targets.
What you'll do
- Develop and execute annual and quarterly marketing plans to achieve retail training revenue, enrolment, and growth targets
- Own end-to-end demand generation and lead generation across paid, organic, referral, webinar, event, partnership, and community channels
- Plan, execute, and optimize integrated marketing campaigns across digital channels including paid media, social media, email marketing, SEO, and website
- Drive webinars, workshops, bootcamps, masterclasses, events, and other engagement initiatives to generate quality leads and registrations
- Own lead lifecycle management through CRM platforms, including lead tracking, segmentation, nurturing, drip campaigns, and conversion optimization
What you need
- SEO
- Marketing automation
- Performance marketing
- Email marketing
- Google Analytics
- HubSpot
Good to have
- Google Ads
- Meta Ads
- Digital marketing
- CRM
- Looker Studio