Global Digital Marketing & Content Manager
RemoteFull-time8–10 yrsPosted 3 weeks ago
Senior marketing role at Coats. Needs 8–10 years. Remote.
About the role
The Digital Marketing Manager leads the planning, development, execution and measurement of Coats' global digital marketing strategy and content activity, translating business, company and brand priorities into audience-led strategies across our global website, LinkedIn, search, content and performance measurement.
What you'll do
- Build practical playbooks / toolkits and governance to support regional / divisional marketing teams
- Define priorities, KPIs and success measures for digital marketing activity
- Develop and maintain master editorial calendar across LinkedIn, website, campaign content and priority global marketing moments
- Build content guidelines, editorial standards / governance, messaging frameworks and QA processes
- Lead global LinkedIn strategy across paid and organic activity
What you need
- Digital marketing
- Content strategy
- SEO
- Analytics
- Copywriting
- Channel sales
Good to have
- HubSpot
- Marketing automation
- CRM
- Google Analytics
- User flows