Digitial Marketing Manager

About the role

You will work closely with marketing leadership to plan, execute, and optimize digital marketing campaigns that build awareness, generate demand, and convert engaged audiences into qualified leads. You will own campaign execution across paid and organic social media—including X (Twitter), LinkedIn, and other relevant platforms—as well as email and landing pages.

What you'll do

• Own digital marketing campaigns from planning through optimization. Define audiences, objectives, channel strategy, budgets, timelines, and success metrics
• Build and optimize marketing funnels. Map the journey from first impression through qualified lead, measure passthrough rates between each stage
• Manage paid and organic social campaigns. Execute and continuously improve campaigns across X, LinkedIn, and other relevant platforms, tailoring creative, messaging
• Run structured experiments. Test audiences, creative, copy, offers, landing pages, and calls to action to improve conversion rates and lead quality
• Improve conversion across campaign touchpoints. Build and refine landing pages, forms, email sequences, nurture programs, and retargeting campaigns

What you need

• Digital marketing
• Marketing automation
• Analytics
• CRM
• Tailoring
• Social media