Product Marketing Manager
RemoteFull-time4–6 yrsPosted 2 months ago
Mid-level marketing role at Crop.photo. Needs 4–6 years. Remote.
About the role
Both are already used by global retail and brand teams like Lacoste, Urban Outfitters, Mercedes, AP News, and UEFA. We’re looking for a Product Marketing Manager who thrives in a PLG environment - someone who can write, launch, analyze, and iterate quickly.
What you'll do
- Own the PLG narrative: Shape how users discover, try, and upgrade across both products. Turn product updates and AI features into compelling growth loops
- Run product launches: Plan, write, and execute launch campaigns across web, email, in-app, and social - from positioning to release notes to customer use cases
- Translate raw ideas into content: Work directly from founder notes, Figma mocks, or prototypes to produce content that’s clear, useful, and conversion-ready
- Build and maintain GTM assets: Keep our pitch decks, one-pagers, proposals, and outbound materials crisp, current, and on-brand
- Record product demos and explainers: Use tools like Arcade, Screen Studio or Loom to highlight key use cases (PDP asset creation at scale &, brand compliance)
What you need
- Product marketing
- Figma
- Prototyping
Good to have
- SEO
- Go-to-market