Lead - Digital Marketing
BengaluruFull-time5–8 yrsPosted over a month ago
Senior marketing role at Crossbow in Bengaluru. Needs 5–8 years and an MBA or BBA.
About the role
We are looking for a Marketing Lead to drive our marketing initiatives across brand, digital marketing, content, demand generation and industry engagement. The role requires a hands-on marketing professional who can translate business objectives into impactful campaigns, build brand visibility, generate quality leads and work closely with Sales, Business Development, Product and Leadership teams.
What you'll do
- Develop and execute annual and quarterly marketing plans aligned with business objectives
- Drive B2B demand generation and lead-generation campaigns across digital and other relevant channels
- Manage digital marketing initiatives including website, SEO, social media, email marketing and online campaigns
- Develop and execute content strategies covering blogs, articles, whitepapers, case studies, newsletters and thought-leadership content
- Strengthen the company's brand positioning and market visibility
What you need
- Digital marketing
- Content marketing
- Analytics
- SEO
- Email marketing
- Social media
Good to have
- Go-to-market