State Retail Marketing Lead - Sambalpur

About the role

Financial Implement the marketing strategies at the regional level to drive revenue for DCBL Ensure that the current marketing strategies at the regional level are well funded while being cost effective Plan marketing strategies at the regional level and ensure adherence to the set budget

What you'll do

• Ensure that the current marketing strategies at the regional level are well funded while being cost effective
• Plan marketing strategies at the regional level and ensure adherence to the set budget
• Monitor ROI at the regional level from marketing initiatives and ensure planning and decision making as per the analysis
• Work towards optimally reducing year on year cost of marketing and advertising operations, and ensuring desired ROI on the marketing spends on budgeted cost
• Make sure that products are competitively priced keeping in mind the target consumer-base

What you need

• Sales
• Channel sales
• MIS reporting
• Branding