Salesforce Pardot Specialist

About the role

Marketing Account Engagement (Pardot) Specialist You own our marketing automation platform and its connection to Salesforce. You build the pages, emails, and automations that generate and nurture leads, keep the data clean, and train marketers to use the tools well.

What you'll do

• Build and maintain landing pages and forms; run A/B tests
• Set up and maintain lead scoring, grading, and UTM tracking; report on engagement and campaign performance
• Build and run nurture programs, drip campaigns, and triggered emails, including segmentation and deliverability
• Own the Pardot-Salesforce connector: field mapping, sync settings, and sync error resolution
• Train business users on core features and maintain simple how-to documentation

What you need

• Salesforce
• Marketing automation
• HTML
• CSS