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Senior Content Strategist

PuneFull-time3–6 yrsPosted 5 days ago

Mid-level content and media role at Dentsu Global Services in Pune. Needs 3+ years.

About the role

As a Senior Content Strategist, you will drive strategic alignment with client business leaders and cross-disciplinary teams by guiding the creation, distribution, and governance of audience-centric content for best-in-class customer experiences.

What you'll do

  • Deliver content strategies that support client’s goals, audience needs, and brand strategy
  • Author content strategy frameworks and deliverables for service and product design projects including, content audits, matrices, content models, content journey maps
  • Partner with experience strategists and analysts to conduct in-depth research to understand audience needs, data insights
  • Create content governance plans and content supply chain workflows to help clients operationalize and manage content for products and services
  • Develop taxonomy, tagging, and metadata strategies for composable content distribution across owned channels and technology platforms

What you need

  • Content strategy
  • Research

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