Senior Content Strategist
PuneFull-time3–6 yrsPosted 5 days ago
Mid-level content and media role at Dentsu Global Services in Pune. Needs 3+ years.
About the role
As a Senior Content Strategist, you will drive strategic alignment with client business leaders and cross-disciplinary teams by guiding the creation, distribution, and governance of audience-centric content for best-in-class customer experiences.
What you'll do
- Deliver content strategies that support client’s goals, audience needs, and brand strategy
- Author content strategy frameworks and deliverables for service and product design projects including, content audits, matrices, content models, content journey maps
- Partner with experience strategists and analysts to conduct in-depth research to understand audience needs, data insights
- Create content governance plans and content supply chain workflows to help clients operationalize and manage content for products and services
- Develop taxonomy, tagging, and metadata strategies for composable content distribution across owned channels and technology platforms
What you need
- Content strategy
- Research