Digital Marketing Specialist – Lead Generation
PuneFull-time3–7 yrsPosted 3 months ago
Mid-level marketing role at Dheya Career Mentors in Pune. Needs 3+ years.
About the role
We are seeking a results-oriented Digital Marketing Specialist with expertise in lead generation. The ideal candidate should have hands-on experience in planning, executing, and optimizing digital marketing campaigns that generate qualified leads for both B2B and B2C businesses.
What you'll do
- Plan, execute, and optimize digital marketing campaigns across Google, Meta, LinkedIn, YouTube, and other relevant platforms
- Generate high-quality B2B and B2C leads through paid and organic channels
- Manage and optimize Google Ads, Meta Ads, LinkedIn Ads, and performance marketing campaigns
- Develop and implement SEO and content marketing strategies to increase website traffic and lead generation
- Create and optimize landing pages to improve conversion rates
What you need
- Digital marketing
- Lead generation
- Google Ads
- Meta Ads
- SEO
- Performance marketing
Good to have
- Marketing automation
- CRM
- Content marketing
- Google Analytics
- Email marketing
- CRO