PPC Specialist
JabalpurFull-time1–2 yrsPosted 3 months ago
Junior marketing role at Dintellects Solutions in Jabalpur. Needs 1–2 years.
About the role
We're looking for a results-driven PPC Specialist to plan, execute, and optimize paid campaigns across Google Ads and Meta Ads (Facebook & Instagram). You'll own campaign performance end-to-end — from strategy and setup to budget management, A/B testing, and reporting.
What you'll do
- Plan, launch, and manage PPC campaigns on Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook & Instagram)
- Conduct keyword research, audience targeting, and competitor analysis
- Monitor campaign performance and optimize for CTR, CPC, CPA, and ROAS
- Manage and allocate ad budgets effectively across platforms
- Create and test ad copy, creatives, and landing pages in collaboration with the design/content team
What you need
- Google Ads
- Meta Ads
- Google Analytics
- Social media
- Market research
- Performance marketing