Head - Marketing & Growth
JaipurFull-time10–15 yrs2 L–₹3 L a yearPosted 3 months ago
Leadership marketing role at Dr. B. Lal Clinical Laboratory in Jaipur. Needs 10–15 years and an MBA. Pays ₹2–3 LPA.
About the role
The role combines strategic leadership with hands-on execution across digital, brand, customer lifecycle, territory and channel marketing.
What you'll do
- Business Growth Own the marketing-led B2C growth plan across centres, territories and customer segments
- Drive growth in patient footfall, home collection, health packages, memberships and digital bookings
- Create focused recovery and growth plans for underperforming centres and markets
- Digital, Acquisition and Customer Lifecycle Lead performance marketing, SEO, website/app growth, CRM and digital customer journeys
- Improve customer acquisition, enquiry-to-booking conversion and revenue across key touchpoints
What you need
- SEO
- CRM
- Performance marketing
- Analytics
- Social media
- Cross-selling