Consumer Activation Manager - Vaccines
MumbaiFull-time8–10 yrsPosted over a month ago
Senior pharma role at Dr Reddy's Laboratories in Mumbai. Needs 8–10 years and an MBA.
About the role
The role will be responsible for translating clinical and medical value propositions into impactful consumer engagement programs, leveraging digital, community, institutional, and partnership channels to accelerate vaccine uptake and support successful launch and scale-up of the vaccine portfolio.
What you'll do
- Consumer Strategy & Demand Generation
- Develop and execute the national consumer activation strategy for the vaccine portfolio
- Identify key consumer segments, barriers to vaccination, and adoption triggers
- Build awareness-to-conversion journeys for target populations
- Design initiatives that improve vaccine intent, access, and uptake
What you need
- Learning and development
- Sales
- Communication