PERFORMANCE MARKETING EXPERT — EDTECH
RemoteFull-time4–8 yrsPosted over a month ago
Senior marketing role at EnthuZiastic. Needs 4+ years. Remote.
About the role
We are looking for a hands-on Performance Marketing Expert who can take ownership of paid lead generation and customer acquisition across Meta, Google and other digital advertising platforms. This is not an agency coordination or reporting-only role. This is a high-ownership, hands-on role. You will take complete responsibility for assigned campaigns from planning and setup to optimization, troubleshooting and results.
What you'll do
- Take complete responsibility for assigned campaigns from planning and setup to optimization, troubleshooting and results
- Be accountable for campaign outcomes, not just completing tasks
- Plan, build, manage and optimize paid campaigns across Meta/Facebook & Instagram, Google Ads, YouTube and other relevant platforms
- Monitor CPL, CPQL, conversion rate, CAC, ROAS and LTV
- Create campaign structures and select appropriate objectives
What you need
- Performance marketing
- Google Ads
- Meta Ads
- Digital marketing
- Analytics
- CRM
Good to have
- Marketing automation
- Google Analytics
- CRO
- Online teaching