Manager

About the role

The role will own campaign planning, messaging, audience segmentation, channel strategy, stakeholder coordination, execution governance, performance tracking and continuous improvement. Content writers, designers, web developers and central marketing teams will support execution; this role will provide direction, briefs, reviews and coordination to ensure campaigns are delivered on time and aligned to business priorities.

What you'll do

• Own campaign planning, messaging, audience segmentation, channel strategy, stakeholder coordination, execution governance, performance tracking and continuous improvement
• Support executive branding for CME leaders through curated posts, articles, POVs and industry commentary
• Own the end-to-end strategy and governance of CME industry, solution and services-led campaigns, from objective-setting and campaign brief creation to launch
• Define target accounts, buyer personas, messaging themes, channel mix, activation sequence, timelines, success metrics and expected business outcomes
• Translate GTM priorities into execution plans for content writers, designers, web developers, sales teams, advisors, partners and Central Marketing

What you need

• Digital marketing
• SEO
• Performance marketing
• Marketing automation
• Email marketing
• Branding