External Communications Leader- Associate Director
BengaluruFull-time12–22 yrsPosted 1 week ago
Leadership marketing role at EY in Bengaluru. Needs 12+ years and an MBA or CA.
About the role
The External Communications Leader is responsible for setting the vision and leading the execution of EY GDS’s external communications strategy. This role oversees all external communications functions, ensuring alignment with business priorities and driving impactful, consistent messaging that enhances EY GDS’s brand, reputation and market presence globally.
What you'll do
- Lead and oversee the development and execution of a comprehensive external communications strategy, integrating PR, thought leadership, social media, digital marketing
- Deep understanding and strong portfolio in B2B client marketing, media relations, digital marketing, thought leadership, employer branding
- Manage and empower diverse teams, fostering collaboration across global hubs and service lines to deliver localized and global campaigns
- Partner with EY global teams BMC teams and GDS BMC hubs and Centers of Excellence to ensure brand consistency, messaging alignment and effective campaign activation
- Guide the creation and dissemination of PR and thought leadership content and executive positioning to strengthen leadership visibility and market trust
What you need
- Digital marketing
- Analytics
- Public relations
- Marketing automation
- Employer branding
- CRM
Good to have
- Capital markets
- Travel booking
- Google Analytics
- SAP