Copywriter / Content Writer
MumbaiFull-time2–4 yrsPosted 1 week ago
Mid-level content and media role at F Jobs by Fashion TV India in Mumbai. Needs 2–4 years and a BMM.
About the role
We are looking for a creative, articulate, and trend-conscious Copywriter / Content Writer to craft compelling, on-brand content that reflects Fashion TV’s premium image and resonates with its global fashion-forward audience. The role requires expertise in luxury storytelling, campaign-driven writing, and digital content strategy.
What you'll do
- Develop engaging, original, and brand-aligned content for digital platforms including website, social media, blogs, emailers, and campaigns
- Write persuasive copy for advertisements, fashion campaigns, brand promotions, and product launches
- Create impactful captions, taglines, headlines, and campaign messaging for Instagram, YouTube, and digital ads
- Collaborate with marketing, design, and video teams to ensure visual and verbal consistency
- Research fashion trends, luxury lifestyle movements, and competitor content to generate fresh ideas
What you need
- Writing
- Storytelling
- SEO
- Editing
- Research
- Digital marketing
Good to have
- Content marketing
- Branding
- Content strategy