Assistant Manager - Performance Marketing
KolkataFull-timeMid levelPosted 1 week ago
Mid-level marketing role at Finova Capital in Kolkata.
About the role
Implement and optimize campaigns across Google, Meta, YouTube, Programmatic, and real estate portals. Support audience targeting, daily budget optimizations, and bidding adjustments. UTM tagging, pixel setup, tracking QA, landing page and creative validation. Reporting, Funnel Analytics & Target vs Achievement Review
What you'll do
- Implement and optimize campaigns across Google, Meta, YouTube, Programmatic, and real estate portals
- Support audience targeting, daily budget optimizations, and bidding adjustments
- Ensure technical accuracy: UTM tagging, pixel setup, tracking QA, landing page and creative validation
- Reporting, Funnel Analytics & Target vs Achievement Review
- Monitor CPL, CPQL, CAC, CTR, CVR, ROAS, and funnel progression for assigned projects
What you need
- Performance marketing
- Marketing automation
- Analytics
- CRM
- Salesforce