Marketing Analyst
BengaluruFull-time4–5 yrsPosted over a month ago
Mid-level marketing role at FirstClub in Bengaluru. Needs 4–5 years.
About the role
We are looking for a Marketing Analyst who can bring a strong analytical lens to our marketing and growth function. The role will involve analysing marketing performance across paid, organic, social, CRM and other customer acquisition and engagement channels, identifying what is working and what isn’t, and translating data into clear business insights and recommendations.
What you'll do
- Analyse marketing performance across paid, organic, social, CRM, affiliate, referral and other relevant channels
- Evaluate channel-level performance across metrics such as CAC, ROAS, conversion, revenue, retention, LTV, engagement and ROI
- Identify what is working, what is not working and why, and provide actionable recommendations to improve marketing performance
- Analyse customer acquisition, behaviour, cohorts, retention and repeat purchase patterns
- Deep-dive into campaign, channel, audience, geography and customer-segment performance to identify growth opportunities
What you need
- Analytics
- CRM
- Data analysis
- SQL
- Data visualisation