Manager Paid Media
MumbaiFull-time7–8 yrsPosted 1 week ago
Senior marketing role at Flight Centre Travel Group in Mumbai. Needs 7–8 years.
About the role
You'll dive into budget allocation, ensuring spend is working hard across channels, before jumping into a sync with the Brand and Growth & Demand teams to align paid media efforts with upcoming campaigns. You will also discuss regional strategy and how it ties into global objectives, followed by hands-on campaign tweaks-adjusting targeting, creative, or bids based on real-time data.
What you'll do
- Dive into budget allocation, ensuring spend is working hard across channels
- Also discuss regional strategy and how it ties into global objectives, followed by hands-on campaign tweaks-adjusting targeting, creative, or bids based on real-time data
- Spend time analyzing market trends and competitor activity across Asia, translating insights into actionable strategy shifts
- Prepare performance reports, distilling complex data into clear recommendations for stakeholders
What you need
- Performance marketing
- Google Ads
- Meta Ads
- Google Analytics