Product Marketing Manager
MumbaiFull-timeHybrid5–7 yrsPosted 1 week ago
Senior marketing role at FoodChain ID Group in Mumbai. Needs 5–7 years. Hybrid.
About the role
You will own the regional go-to-market offers for our India and Thailand business units, by either working with others on the Product Marketing team where the product fits the region, and building offers specific to APAC where local buyer needs, regulations, or competitive dynamics call for something different.
What you'll do
- Adapt global positioning, messaging, and launch plans for our India and Thailand business units, tailoring them to each market's buyer needs, regulatory environment
- Own the regional launch calendar, sequencing global product and portfolio launches across markets based on commercial priority and market readiness
- Partner with regional sales, and operations to align on shared go-to-market plans and launch objectives
- Track regional launch performance and adjust plans market by market
- Lead regional event strategy, working with our events management team to plan and execute conferences, trade shows, and customer events across APAC
What you need
- Product marketing
- Go-to-market
- Food safety
- Event management
- Tailoring