Growth Strategist

About the role

Some need an occasional reminder or a well-timed offer, while others represent significant opportunities that deserve a much more personalized approach. Today, we reach these customers through emails, SMS, automated journeys, promotional campaigns, gifting programs, and direct outreach.

What you'll do

• Understanding Customers & Finding Growth Opportunities
• Use customer insights, data, and commercial judgment to identify the biggest opportunities to improve engagement, conversion, repeat purchases, retention
• Build meaningful customer segments based on behavior, lifecycle stage, value, and growth potential, rather than treating everyone on our list the same way
• Identify where different customers need different experiences, and determine where we should invest more time, effort, and resources
• Develop thoughtful customer journeys that bring together content, communication, offers, personalization, and outreach to move customers toward the next meaningful action

What you need

• CRM