Performance Marketing Manager

About the role

This is a true individual-contributor role for someone who loves being in the platforms - building campaigns, digging into data, testing ideas, optimizing spend, and turning advertising investment into qualified parent inquiries, campus tours, and enrolments. If you know how to connect media performance with real business outcomes, we’d love to hear from you.

What you'll do

• Own the planning, setup, management, and optimization of campaigns across Google Ads and Meta Ads
• Manage Search, Performance Max, Display, YouTube, remarketing, lead-generation, and conversion campaigns
• Optimize targeting, keywords, audiences, bidding, and budgets to improve CPL, CPA, ROAS, lead quality, tours, and enrolments
• Conduct competitor, keyword, audience, and geographic market research to uncover new growth opportunities
• Plan and evaluate A/B tests across creative, copy, audiences, offers, lead forms, and landing pages

What you need

• Performance marketing
• Google Ads
• Meta Ads
• Google Analytics
• Analytics
• CRO

Good to have

• CRM
• SEO
• User flows