Senior executive Media COE – Personal Care
MumbaiPart-time4–7 yrsPosted 4 months ago
Mid-level mechanical and production part-time role at Godrej Industries Group in Mumbai. Needs 4+ years.
About the role
The Media Centre of Excellence (COE) is the central team responsible for setting the standard for how media is planned, evaluated, and optimised across the business, working alongside brand teams. This is a media x business role, with two core focus areas:
What you'll do
- Optimise reach across each medium — through media mix, targeting options, and formats — to deliver maximum reach at the lowest cost
- Assess each platform on its cost and its contribution to reach
- Evaluate audience fit and the point at which returns begin to diminish
- Recommend platform-level investment levels and the optimal mix of markets, media, and platforms
- Monitor delivery against plan through the month
What you need
- Excel