Measurement Implementation Expert
HyderabadFull-time5–9 yrsPosted 2 weeks ago
Senior software engineering role at Google in Hyderabad. Needs 5+ years and a degree.
About the role
Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers.
What you'll do
- Develop a deep understanding of client Marketing and Business Objectives. Design optimal measurement strategies and define sophisticated Key Performance Indicators…
- Lead the end-to-end execution of measurement studies—including Conversion Lift, Brand Lift, XNR
- Analyze attribute lift across channels to inform high-level channel strategy and budget allocation
- Reconcile disparate data sources (MMM, MTA, and Incrementality) to provide a unified narrative of media effectiveness
- Partner with In-Market Sales and Product Specialist teams to interpret complex measurement results for client leadership
What you need
- Customer success
Good to have
- SQL
- Python
- R