Manager - Performance Marketing
BengaluruFull-time4–7 yrsPosted 1 week ago
Mid-level marketing role at Greenhorn Wellness in Bengaluru. Needs 4+ years.
About the role
We're hiring a Manager – Performance Marketing to own an entire channel (or set of channels) end to end for one or more apps: the strategy, the budget, the team, and the business outcomes. This role owns the channel and its corresponding KPIs: you are accountable for the numbers, not just the campaigns that produce them.
What you'll do
- Own full channel-level accountability, e.g. all of Meta or all of Google UAC, including strategy, budget, and headline KPIs for assigned app(s)
- Own and be accountable for business-level KPIs: blended CAC, ROAS, LTV:CAC, F2P%, T2M%, and payback period for your channel(s)
- Set the quarterly/monthly targets for your channel(s) in partnership with leadership and own the roadmap to hit them
- Decide overall budget allocation across your channel(s), campaigns, and apps to maximize portfolio-level efficiency
- Lead and mentor the Assistant Managers/Senior Executives working on your channel(s), reviewing their optimization strategy and decisions
What you need
- Performance marketing
- Meta Ads
- Analytics
- Root cause analysis
Good to have
- SQL
- Python
- Marketing automation