Content Manager
GurugramFull-time4–5 yrsPosted 3 weeks ago
Mid-level content and media role at Haleon in Gurugram. Needs 4–5 years.
About the role
We are looking for a highly driven Digital Content & Influencer Marketing Manager who can build brands through compelling content, creator partnerships, and social-first storytelling. The ideal candidate has hands-on experience managing influencer campaigns at scale, creating high-performing digital content, driving social media engagement, and collaborating with media teams to amplify content performance.
What you'll do
- Lead end-to-end influencer marketing programs across Instagram, YouTube, LinkedIn, and emerging platforms
- Build and manage a diverse network of creators, influencers, celebrities, and domain experts
- Identify, evaluate, and shortlist influencers based on audience fit, engagement, relevance, and campaign objectives
- Execute large-scale influencer campaigns involving macro, micro, nano, and regional creators
- Negotiate partnerships and manage agency relationships
What you need
- Social media
- Influencer marketing
- Performance marketing
- Content strategy
- Digital marketing
- Content marketing
Good to have
- Google Analytics
- Copywriting