Assistant Manager - Paid Media
MumbaiFull-time2–4 yrsPosted over a month ago
Mid-level marketing role at Havas in Mumbai. Needs 2–4 years and a BBA or MBA.
About the role
PivotRoots, a Havas company, is looking for a Paid Media Specialist with 2-4 years of experience to manage and optimize digital campaigns across Google and Meta platforms. The ideal candidate should have hands-on experience in performance marketing (lead generation) as well as branding campaigns focused on awareness and engagement.
What you'll do
- Plan, execute, and optimize paid media campaigns across Google Ads & Meta Ads
- Manage performance-driven campaigns – including Search, Display, and Lead Generation. Handle branding campaigns – including YouTube, Display
- Monitor, analyze, and optimize campaign performance based on key metrics like CTR, CPA, ROAS, and conversion rates. Conduct A/B testing to improve ad creatives
- Work closely with creative teams to develop engaging ad copies and visuals
- Generate regular reports and insights to improve campaign effectiveness
What you need
- Performance marketing
- Google Ads
- Meta Ads
- Branding
- Google Analytics