Senior Data Analyst- CSA
GurugramFull-time2–5 yrsPosted 1 week ago
Mid-level data analytics role at Havas in Gurugram. Needs 2+ years and a B.Tech or B.E..
About the role
PivotRoots Havas CSA are looking for a skilled Data Analyst to support performance marketing and campaign analysis across multiple media platforms. This role will focus on measuring campaign effectiveness using data from CRM systems, advertising platforms (e.g., Google Ads and Meta), and advanced analytics tools, including Google Ads Data Hub (ADH).
What you'll do
- Analyze marketing campaigns across various digital media platforms (Google Ads, Meta, YouTube, programmatic, etc.) to assess performance and identify improvement areas
- Leverage Google Ads Data Hub (ADH) to perform granular campaign analysis and derive privacy-safe insights
- Develop and maintain dashboards and reports tracking key performance indicators (KPIs), including CAC, ROAS, LTV, and conversion metrics
- Ensure data quality and consistency across platforms, managing large and complex datasets
- Translate insights into clear, actionable recommendations and present findings to both technical and non-technical stakeholders
What you need
- SQL
- Data visualisation
- Power BI
- Data analysis
- Looker
- Tableau
Good to have
- Excel
- Python
- R
- Google Ads
- Dashboarding
- Meta Ads