Senior Executive - Biddable Media
BengaluruFull-time2–4 yrsPosted over a month ago
Mid-level marketing role at Havas in Bengaluru. Needs 2–4 years and a BBA.
About the role
We are seeking a highly skilled and motivated candidate specializing in Biddable Media/Paid Media to join our dynamic team. The Senior Executive - Biddable Media will play a crucial role in driving our online advertising campaigns to maximize ROI, increase brand visibility, and generate quality leads.
What you'll do
- Conduct comprehensive keyword research to identify high-performing keywords relevant to the business and industry
- Analyze keyword trends and competition to optimize ad targeting and bidding strategies
- Develop and execute paid social media advertising campaigns across platforms like Facebook, Instagram, TikTok, Snapchat Twitter, LinkedIn, etc
- Create, manage, and optimize pay-per-click (PPC) advertising campaigns across various platforms (UAC, Shopping Ads, Google Ads, Bing Ads)
- Develop and implement ad copy and landing page strategies to improve ad relevance and quality score
What you need
- Google Ads
- Digital marketing
- Google Analytics
- Copywriting
- Social media
- Market research
Good to have
- Performance marketing