Director, Destination Marketing - South Asia

About the role

This role translates South Asia business and Asia Pacific (APAC) marketing and loyalty functional strategy into market and hotel priorities that capture demand, grow direct and digital revenue, improve channel performance and strengthen the return on marketing investment.

What you'll do

• Your role is important, and below are some of the fundamental job duties that make your work unique
• Own the South Asia marketing and eCommerce performance strategy, translating APACx and market priorities into clear growth plans, hotel and cluster priorities, targets
• Serve as the senior regional interface between Marketing & eCommerce and regional and on-property commercial teams, partnering across functions to review performance
• Lead performance management across direct, digital, paid, owned, and relevant third-party channels, using revenue, conversion, acquisition efficiency, channel mix
• Guide hotels and markets in building practical, insight-led marketing plans for rooms, food and beverage, weddings, meetings and events

What you need

• Digital marketing
• Analytics
• Performance marketing
• CRM
• Performance management