Digital Marketer Manager
DelhiFull-time1–3 yrsPosted 3 weeks ago
Junior marketing role at Home | Jobbasket in Delhi. Needs 1–3 years.
About the role
Manage paid advertising campaigns on Google Ads, Meta Ads (Facebook and Instagram), and other relevant digital platforms. Generate high-quality personal loan leads and improve lead-to-login, approval, and disbursement conversion rates. Monitor and optimize CPL (Cost Per Lead), CAC (Customer Acquisition Cost), ROI, and campaign performance.
What you'll do
- Plan and execute digital marketing strategies for personal loan lead generation
- Manage paid advertising campaigns on Google Ads, Meta Ads (Facebook and Instagram), and other relevant digital platforms
- Generate high-quality personal loan leads and improve lead-to-login, approval, and disbursement conversion rates
- Monitor and optimize CPL (Cost Per Lead), CAC (Customer Acquisition Cost), ROI, and campaign performance
- Develop and execute performance marketing strategies to achieve monthly business targets
What you need
- Google Ads
- Meta Ads
- Performance marketing
- Google Analytics
- CRM
- Digital marketing
Good to have
- SEO
- Data privacy