PPC Executive
NoidaFull-time1–3 yrsPosted 3 weeks ago
Junior marketing role at Home | Jobbasket in Noida. Needs 1–3 years and a BBA.
About the role
Plan, create, and manage PPC campaigns on Google Ads, Meta Ads (Facebook & Instagram), and other advertising platforms. Conduct keyword research, competitor analysis, and audience targeting. Manage Google Search, Display, Shopping, Remarketing, and Performance Max campaigns. Monitor and optimize campaign performance to improve CTR, CPC, CPA, ROAS, and conversions.
What you'll do
- Plan, create, and manage PPC campaigns on Google Ads, Meta Ads (Facebook & Instagram), and other advertising platforms
- Conduct keyword research, competitor analysis, and audience targeting
- Manage Google Search, Display, Shopping, Remarketing, and Performance Max campaigns
- Monitor and optimize campaign performance to improve CTR, CPC, CPA, ROAS, and conversions
- Create compelling ad copies and coordinate with the creative team for ad banners and landing pages
What you need
- Google Ads
- Meta Ads
- Digital marketing
- Google Analytics
- Social media
- Market research