Associate Product Marketing Manager| Mumbai
MumbaiFull-time3–8 yrsPosted 2 weeks ago
Mid-level marketing role at Iaamcp in Mumbai. Needs 3+ years and a BBA.
About the role
To develop and execute product marketing strategies that drive product awareness, customer adoption, market penetration and business growth. Develop and maintain marketing collateral, including brochures, sales kits, onboarding materials, and product communication assets aligned with brand, product, and compliance requirements.
What you'll do
- Develop and execute product marketing strategies that drive product awareness, customer adoption, market penetration and business growth
- Develop and maintain marketing collateral, including brochures, sales kits, onboarding materials, and product communication assets aligned with brand, product
- Support the launch of new products and product variants through go-to-market plans, customer communication, and channel enablement initiatives
- Manage product landing pages and digital content to improve customer engagement, SEO performance, and conversion outcomes
- Design and execute product activation, feature adoption, and customer engagement campaigns to increase product utilization and retention
What you need
- Product marketing
- SEO
- Analytics
- Go-to-market
- Cross-selling