Division Marketing Manager

About the role

Design, implement and deliver the annual and long-term marketing plans for the Division in line with Activity Direction. Support and facilitate the development and implementation of business/marketing plans at product level incorporating range development, gap analysis, pricing, purchasing plan, value proposition, product life cycle and turnover, margin and profit forecasts.

What you'll do

• Design, implement and deliver the annual and long-term marketing plans for the Division in line with Activity Direction
• Support and facilitate the development and implementation of business/marketing plans at product level incorporating range development, gap analysis, pricing
• Plan and manage the Division marketing budget to deliver maximum impact and exposure of the brand name
• Develop and maintain a marketing information resource including Competitor data, SWOT analysis by product group Vs all major competitors, Price positioning matrix
• Plan and manage the launch of new product catalogues, liaising with region/activity to develop new catalogues to ensure timely cascade of accurate product information

What you need

• Public relations
• ERP
• IAM
• Cross-selling