Growth Analytics Lead - India
MumbaiFull-time1–4 yrsPosted 5 days ago
Junior data analytics role at IN05 Business Services in Mumbai. Needs 1+ years and a BBA, MBA or MA.
About the role
The key purpose of this position is to lead a India Growth Analytics sub-team who will provide Prescriptive Analytics that drive agile fact-based decisions and business growth in India. Specifically, this position is expected to establish, strengthen and advance key Analytics pillars namely: Marketing-Media Analytics, Pricing & Strategic Analytics, First party data analytics, Social listening and Business Intelligence.
What you'll do
- Market Mix Modeling (MMM) / Planning & ROI Independently manage multiple Marketing Mix Modeling projects which are identified as key priorities in the India BU Prepare &…
- Independently manage multiple Pricing Research or Price Pack Architecture Analyses based on identified priorities and needs in the India BU
- Utilize core PPA tools such as Mekko Charts, Threshold and Quartile analyses and run Pricing Simulators to flesh out and measure key PPA opportunities in India
- Working with cross-functional team to align and understand the trends and assumptions and then integrate category forecast in Annual Plan and Strategic Plan
- Validate the category growth forecast and identify opportunities to better recalibrate current models
What you need
- Analytics
- Dashboarding
- Excel
- Statistics
- PowerPoint
- Data analysis
Good to have
- Performance management