Marketing Operations Specialist

About the role

In this role, you will have the opportunity to implement marketing activities for the assigned market segment(s) in line with the agreed strategy. Conducts market analyses using available marketing tools for existing and potential products, systems, and/or services for assigned markets. Creates end-user acceptance and specification offerings tailored to the target segment(s).

What you'll do

• Have the opportunity to implement marketing activities for the assigned market segment(s) in line with the agreed strategy
• Design and harmonize processes and governance to drive the use of the tool across BLs with focus on increasing efficiency and delivering the desired outcomes
• Support in defining how marketing technology supports the customer journey
• Drive the usage of sales enablement tools from marketing perspective, aligning with Sales Excellence in improving the user journey
• Support the implementation of lead generation campaigns by designing the campaign in appropriate tools (Pardot)

What you need

• Marketing automation
• BLS
• Data analysis
• User flows
• Channel sales
• Salesforce