Staff Specialist Digital Content Marketing Analyst
BengaluruFull-time5–9 yrsPosted 5 months ago
Senior marketing role at Infineon in Bengaluru. Needs 5+ years and a BBA.
About the role
This role is the single point of truth for measuring content performance across the digital customer journey, connecting content impact to funnel progression, pipeline contribution, and customer experience. As a Content Analytics Specialist, you will own and evolve the measurement framework for content performance, translating content strategy into clear KPIs, funnel logic, and structured reporting.
What you'll do
- Key responsibilities in your new role
- Content Measurement Framework & KPI Definition
- Define, own, and continuously evolve the content performance measurement framework aligned with business objectives and customer journey stages
- Develop a clear KPI tree linking content performance to funnel progression, lead generation, pipeline contribution, and customer experience
- Translate strategic content objectives into standardized, measurable metrics and definitions across channels and teams
What you need
- Content marketing
- Analytics
- Google Analytics
- Looker Studio
- Power BI
- Data visualisation
Good to have
- CRM
- Tableau
- Content strategy